Factors Affecting Online Food Delivery Application on Continuous Intention During Covid-19: A Case Study of Food Panda

Authors

  • Arisha Memon Department of Management Sciences, SZABIST Hyderabad Campus
  • Ikram Uddin Uddin SZABIST Hyderabad
  • Dr. Asandas Manwani Department of Management Sciences, SZABIST Hyderabad Campus
  • Forina Sakrani Department of Management Sciences, SZABIST Hyderabad Campus
  • Nena Talreja Department of Management Sciences, SZABIST Hyderabad Campus

Keywords:

Continuous Intention, Habit, Price Value, Social Influence

Abstract

The purpose of this research is to examine the factors affecting online food delivery application on continuous intention. For this research the sample size of 200 respondents was taken by using a convenient sampling. The questionnaire was designed by 5-likert scale was used to collect the data in order to examine the factor affecting online food delivery application on continuous intention. The data was gathered on three independent variables which show a positive impact on continuous intention during covid-19. The models used were Reliability analysis, Multiple regression analysis. The result of the reliability analysis shows that all the studied variables are found reliable and the conclusion for reliability can be drawn as data is reliable. The result of regression analysis shows that there is a significant impact of habit, price and social influence on continuous intention during covid-19.

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Published

2022-01-02

Issue

Vol. 9 No. 2 (2022): Sukkur IBA Journal of Management and Business (SIJMB) Volume 9 | No. 2 | July– December 2022

Section

Articles

License

Copyright (c) 2023 Sukkur IBA Journal of Management and Business

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