Determinants of residents’ support for Tourism development- A Pilot Study

Abstract

The aim of this pilot study is to test the reliability and validity of the survey instrument designed to measure the residents’ support for tourism. Since the study uses an adapted questionnaire the need to assess the reliability and validity appears to be desirable. The questionnaire was distributed to altogether 70 residents of Huna Valley. Initially the content and face validity was authenticated by field experts and later on the internal construct validity was calculated through various measures. Hence inter-item correlation shows that all the variables are correlated to each other at significant level. Secondly, construct validity results show that all the constructs used by study are reliable and met the level of acceptability. Therefore, the results validated that modified instrument is valid and reliable in the context of the social lab selected i.e. residents of Huna Velly and a full large scale study can be carried out using this instrument.