The Relationship of Investor’s Demographic Traits and Personality Type with Financial Risk Tolerance in Investment Decisions.

  • Muhammad Nauman Sadiq Govt Post Graduate (boy’s) college Bagh A.K
  • Muhammad Akhtar FAST School of Management, National University of Computer & Emerging Sciences (FAST NUCES), Islamabad

Abstract

With an assorted sample of customers from various banks of Pakistan, the authors tried to establish relationship of investor’s demographic traits and personality type with financial risk tolerance during the choice of investment. Results provide sustenance for the projected hypotheses such as investor’s age, income, financial knowledge, family size, occupation and academic qualification has association with financial risk tolerance capability.Investors doing service in an organization tolerate more risk as compare to the investor having their own business. However, Investors marital status and gender has no effect on financial risk tolerance. Investor either married or unmarried showed similar attitude toward financial risk tolerance. Empirical results also provide evidence that investors having type A personality are more financial risk taker as compare to type B personality.

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Published
2019-09-19
How to Cite
SADIQ, Muhammad Nauman; AKHTAR, Muhammad. The Relationship of Investor’s Demographic Traits and Personality Type with Financial Risk Tolerance in Investment Decisions.. Sukkur IBA Journal of Management and Business, [S.l.], v. 6, n. 1, p. 87-107, sep. 2019. ISSN 2410-1885. Available at: <http://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/view/449>. Date accessed: 27 oct. 2020. doi: https://doi.org/10.30537/sijmb.v6i1.449.