Online Support Services in E-learning: A Technology Acceptance Model
The development in Information and Communication Technology is rapidly changing dynamics of communication industry. The integration of technology in education has given rise to e-leaning which is the technology driven mode of education. Due to emerging nature of phenomenon, the students’ ability to accept and respond to online support services is important for the success of e-learning. This paper investigates the attitude of students towards online support services at the Allama Iqbal Open University, Pakistan, using Technology Acceptance Model. A questionnaire was adopted and customized from the previous studies. The feedback from the 220 students was collected using the said questionnaire. The statistical techniques using the descriptive statistics and linear regression were applied to analyze the data. The results show positive attitude of students towards online support services.
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The SJCMS is licensed under Creative Commons Attribution-NonCommercial 4.0 International License.